Blog #2
Apple has been known around the world as a giant software and hardware company based in the United States and sells products to consumers globally. There are three points of their selling proposition that I notice and want to discuss in this post. Those selling points can also be seen in the advertisement above for the iPhone 11.
Apple phones have a very consistent design across their models. Anyone can tell a phone is iPhone by a first look at the logo on the back of the phone, and perhaps just the overall look of the device. Newer iPhones have bigger screen size, thin, and have a high-end look. For a big part of Apple phone's history, the company kept a circular button at the bottom of each design across multiple designs up until recently. That button was very well recognized as something that belongs to Apple. Now, as the company tries to adapt to the button-less trend in recent flagships, they are turning the bottom, which was originally for the home button, into more space for a bigger screen.
In the ad video, the audience could see that the company really knows its products and knows how to get its selling advantages across to potential customers. The video explores all the cool features that iPhone 11 has to offer, including a high-quality camera, new night mode, water resistance, faster face ID, and the fastest chip that a smartphone could have. Not only does this show that the company knows itself and how to sell, but the video also demonstrates how the features are relevant to the users, are what users want.
Apple has been in the market for decades and the company never stops innovating new products and new features to keep customers come back for more. At the moment, there is no sign that Apple will step down as a big tech company any time soon. They have a recognizable design across multiple product types; they have accomplished a large base of brand fanatics; they know their values and keep improving their products to meet customers' desires. With just these points alone, Apple is there for a long successful future.
Brand Equity
Apple
Apple has been known around the world as a giant software and hardware company based in the United States and sells products to consumers globally. There are three points of their selling proposition that I notice and want to discuss in this post. Those selling points can also be seen in the advertisement above for the iPhone 11.
Apple phones have a very consistent design across their models. Anyone can tell a phone is iPhone by a first look at the logo on the back of the phone, and perhaps just the overall look of the device. Newer iPhones have bigger screen size, thin, and have a high-end look. For a big part of Apple phone's history, the company kept a circular button at the bottom of each design across multiple designs up until recently. That button was very well recognized as something that belongs to Apple. Now, as the company tries to adapt to the button-less trend in recent flagships, they are turning the bottom, which was originally for the home button, into more space for a bigger screen.
Apple has been in the market for decades and the company never stops innovating new products and new features to keep customers come back for more. At the moment, there is no sign that Apple will step down as a big tech company any time soon. They have a recognizable design across multiple product types; they have accomplished a large base of brand fanatics; they know their values and keep improving their products to meet customers' desires. With just these points alone, Apple is there for a long successful future.
Comments
Post a Comment